National carrier Singapore Airlines (SIA) wants to “make every journey personal”, so it’s rolling out a new ad featuring the Singapore Girl immersed in the imaginations of passengers — from an enchanted forest filled with magical creatures to a performance at a stately theatre to the picturesque view from a majestic clifftop.
Perhaps it’s an attempt to win back the loyalty and love of its customers after recent backlash like when SIA implemented (and quickly ditched) its credit card surcharges, or when the airline got on people’s nerves with its automatic inclusion of travel insurance, or when one unhappy passenger’s post about his luggage being tampered with went viral.
Regardless, the 100-second ad seeks to display the personalized service on board its aircrafts — especially the A380s — and to, of course, get frequent flyers feeling all warm and fuzzy inside so they’ll choose SIA the next time they travel.
For more on SIA and the Singapore Girl, re-watch the carrier’s in-flight safety video that launched last August — y’know, the one that nicely doubles up as an a promotional clip for tourists.
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