Catching someone’s attention is one thing, winning them over is totally different. Grove was born from the unfiltered and award-winning Coconuts Media. We have a decade of storytelling power behind us, and we use that to make content for brands that goes beyond attention-grabbing and adds value to people’s lives.
Hilton: Custom video production and unique travel guides
Custom video production including casting, combined with branded travel guides on coconuts.co/singapore and high impact video outstream ads on coconuts.co.
OneSiam and ICONSIAM: Branded content that makes you want to go out and explore Bangkok’s shopping destinations
We worked with Siam Paragon, Siam Discovery, and Siam Center (collectively known as OneSiam) and ICONSIAM to create several custom production videos.
Genting Cruises: High quality custom video production highlights crew members
When Genting needed to produce the next video in their ongoing “Behind The Dream” YouTube series, they came to Coconuts TV.
Grab: Sponsoring our mini-documentary series Instakitchen to spark conversations
GrabFood chose to sponsor episodes of our Coconuts TV series, Instakitchen to showcase their vendors, along with a branded content media buy on coconuts.co/singapore.
Singha: With beers and beaches, the microsite Siam Island Hopper answers a brand objective
When we brainstormed, conceptualized, and successfully pitched the idea for Siam Island Hopper to Singha we didn't know how popular it would become.
Sansiri: Brand-building via custom video production
We showcased the lifestyle of each of these iconic Thai cities for Sansiri with short videos designed to be consumed on social media.
UBER x Canon: A regional campaign to connect with millennial readers
Uber and Canon came to us when they were looking for a regional publisher to create branded content.
Singapore Tourism Board: Generating excitement for the Singapore Food Festival
We worked with STB to entice readers to check out Singapore's biggest food festival.
12 trend jacking posts per month
Singapore Sports Hub
SSH appointed us as the agency of record to produce high quality, engaging & targeted content for its monthly HereToPlay e-newsletter to be crafted with an audience-oriented content strategy.
Product videos and video localization, graphic design for social media, GIFs, animated videos.
A Thai-language print magazine (printed quarterly) accompanied by a customer microsite. Content comes in long and short form print journalism, bespoke photography and video. A long standing, current relationship.
A series of 15 recipe videos, made for social, featuring chefs and shot in a studio kitchen.
We grew Coconuts from
zero to 4.2 million unique users per month.
Key Team Members
Senior Brand EditorJulianne Greco has been living in Southeast Asia for eight splendid years. Before she took on her current responsibility of handling commercial writing as Senior Brand Editor for Grove, she helped launch Coconuts Bali as the city site’s first managing editor. She graduated from Dickinson College in the US where she was editor-in-chief of the college newspaper.
Umporn ‘Ump’ Jiaranai
On top of being the senior designer at Grove: Coconuts Brand Studio, Ump is the founder and creative director of “Art Issue”, which has offered art classes for kids and creative therapy for adults since 2016. Ump’s skills have also graced the covers of magazines like DON’T and HAMBURGER, as well as luxury fashion brands.
Nuttajuk ‘Ed’ Kittichailuk
Senior Digital Account Manager
Ed is a Google-certified digital marketer with extensive experience in Thailand and globally. He co-founded a digital marketing agency and developed his own mobile games which are now available on Google Play and the App Store. Ed leads and executes the digital marketing strategy at Coconuts. Nuttajuk holds a Bachelor degree in Economics (Hons) from Assumption University.
Sirinart ‘Tib’ Panyasricharoen
Senior Project Manager
With over 5 years of project managing experience, Tib has contributed her multitasking skills to lead various projects in media companies both offline and online, from print magazines to booking websites, from working on administration documents to coordinating on-site for fashion shoots. She graduated from the Faculty of Education, majoring in Counseling Psychology and Guidance at Chulalongkorn University Thailand. She likes parties and going to concerts but also enjoys reading and staying inside. But above all, she loves the moment when she can tick all the to-do boxes off her list!
Senior Account Manager
Hafiz started his career in fashion journalism in 2009, working for Designaré, Designaré Homme and Men’s Folio. The lifestyle editor then joined Singapore Press Holdings’ pioneer content marketing team, Content Lab. As a Specialist Editor (The Straits Times/Business Times, New Paper), he handled multi-platform campaigns for clients such as Audi, Hongkong Land, Parkway Pantai, DBS and Professional Engineers Board Singapore.
Tan Kar Liang
Kar Liang is a multidisciplinary producer with a decade of experience in video production, animation and designing graphics content for TV, film and digital media. After graduating from Nanyang Academy of Fine Arts in 2008, he started off his career as a Digital Artist in MediaCorp. Having done a fair share of motion graphics, animation, visual effects and art directing in the following years, he has shifted into producing and directing short form content for brands, agencies and studios. He believes that “whatever doesn’t kill you simply makes you… STRANGER.”
Moe Thet War ‘Pyae’
Branded Content Writer
Pyae was formerly an editor at Coconuts Yangon before switching over to her current role as Grove’s in-house branded content writer. Outside of writing, her hobbies include baking and giving unsolicited book recommendations. She also teaches creative writing part-time, and currently lives in Yangon with her dogs, Gus and Missy.