FAST | FUNNY | DIGITAL

We produce branded content that entertains, delights and influences consumers.

About Grove

Catching someone’s attention is one thing, winning them over is totally different. Grove was born from the unfiltered and award-winning Coconuts Media. We have a decade of storytelling power behind us, and we use that to make content for brands that goes beyond attention-grabbing and adds value to people’s lives.

Creative & Content services

• Branding • branded content • branded articles •
videos • social media campaignS • campaign development
and production • content strategy workshops

Key Team Members

  • Tassanee ‘Aey’ Attnetikul

    Business Development Manager

    Aey graduated from Rangsit University Thailand with a Bachelor in Arts. She has over 20 years’ experience in sales. In her downtime, Aey practices yoga and enjoys playing with her cats.
  • Juhi Bimbhet

    Head of Grove

    Juhi is our Head of Grove and brings with her over 13 years of experience in the advertising industry across both London and Singapore, at agencies like AMV BBDO, Ogilvy, and Grey, working on brands like Visa, American Express, Heinz, Sentosa and many others on a global, regional and local scale. She has a passion for creativity powered by consumer insight and effectiveness. She’s helped her previous agency win Singapore’s first Innovation Lion at Cannes and has herself been voted the Suit of the Year at Hall of Fame.

  • Sawanya ‘Jane’ Chantarakana

    Project Manager

    Jane graduated in 2018 with a Bachelor’s Degree in Liberal Arts (Japanese) from Thammasat University in Thailand. She previously worked in a food delivery company as an Account Executive. In Grove, she is responsible for coordinating client and internal projects. She enjoys travelling, concerts, and second-hand goods.

  • Chalida ‘Mo’ Kaewchavee

    Business Development Manager

    Mo has 9 years’ experience in digital media sales with companies including digital media agencies, ad networks, and publishers. She has dealt with top brands in Thailand such as Siam Piwat, Dtac, PTT Retail, AP Thailand, Sansiri, etc. Mo holds a Bachelor Degree in Communication Arts (Public Relations) from Bangkok University.

  • Nuttajuk ‘Ed’ Kittichailuk

    Digital Account Manager

    Ed is a Google-certified digital marketer with extensive experience in Thailand and globally. He co-founded a digital marketing agency and developed his own mobile games which are now available on Google Play and the App Store. Ed leads and executes the digital marketing strategy at Coconuts. Nuttajuk holds a Bachelor degree in Economics (Hons) from Assumption University.

  • Summer Lee

    Account Manager & Content Strategist

    Before she joined Coconuts, Summer had a short stint at Shape Magazine in Singapore, where she wrote health and wellness-focused lifestyle articles. Now, she exercises extreme restraint from adding one too many puns to the branded articles she churns out at Coconuts. She has a special interest in marketing and an undying penchant for pointing out grammatical errors. Summer holds a BA in Media and Communications from the University of Melbourne and a minor in Sociology.

  • Dietrich Neu

    Business Director & Head of Account Management

    Dietrich has over 10 years’ experience in publishing, journalism and content creation, including extensive experience at international publications across Canada and Thailand. Before joining Grove as the Business Director, Dietrich was the Head of Asia City Studio – an in-house branded content department for Asia City Media Group.

  • Palita ‘Ink’ Nueangit

    Business Development Executive

    Ink has a BA in Performance from Assumption University (Thailand) and has over 2 years’ experience in sales. When she’s not closing deals for Coconuts, BK Magazine, or Soimilk, you will find her scouring the malls for the latest trends, cafe hopping, or trying to pick up a new skill.

  • Sirinart ‘Tib’ Panyasricharoen

    Senior Project Manager

    With over 5 years of project managing experience, Tib has contributed her multitasking skills to lead various projects in media companies both offline and online, from print magazines to booking websites, from working on administration documents to coordinating on-site for fashion shoots. She graduated from the Faculty of Education, majoring in Counseling Psychology and Guidance at Chulalongkorn University Thailand. She likes parties and going to concerts but also enjoys reading and staying inside. But above all, she loves the moment when she can tick all the to-do boxes off her list!

  • Orajira ‘Amy’ Sukkasem

    Senior Business Development Manager

    Amy graduated with a Masters Degree in Mass Communications from Hawaii Pacific University and has over 20 years’ experience in Sales and Marketing both in Thailand and abroad. Amy worked with the Honolulu Star Bulletin newspaper in Hawaii for couple of years before moving back to Thailand in 2005. After she settled in, she joined the Nation Multimedia Group for 3 years as an Account Manager and later moved on to a role at Asia City Media Group. While she has an extensive background in print and digital sales, she also counts event planning and selling custom projects as her specialties.

  • Joseph Toh

    Business Development Manager

    Joseph has nearly 13 years of business development and account managing experience mainly in the media industry. He has worked with top brands including Marina Bay Sands, HSBC, Health Promotion Board, and the Economic Development Board in Singapore. Prior to joining Coconuts Media, he worked in Honeycombers, Appier, and Weekender. During his free time, he likes to cook with his wife and take long walks with his dog.

Our Work

Hilton: Custom video production and unique travel guides

Custom video production including casting, combined with branded travel guides on coconuts.co/singapore and high impact video outstream ads on coconuts.co.

OneSiam and ICONSIAM: Branded content that makes you want to go out and explore Bangkok’s shopping destinations

We worked with Siam Paragon, Siam Discovery, and Siam Center (collectively known as OneSiam) and ICONSIAM to create several custom production videos.

Genting Cruises: High quality custom video production highlights crew members

When Genting needed to produce the next video in their ongoing “Behind The Dream” YouTube series, they came to Coconuts TV.

Grab: Sponsoring our mini-documentary series Instakitchen to spark conversations

GrabFood chose to sponsor episodes of our Coconuts TV series, Instakitchen to showcase their vendors, along with a branded content media buy on coconuts.co/singapore.

Singha: With beers and beaches, the microsite Siam Island Hopper answers a brand objective

When we brainstormed, conceptualized, and successfully pitched the idea for Siam Island Hopper to Singha we didn't know how popular it would become.

Sansiri: Brand-building via custom video production

We showcased the lifestyle of each of these iconic Thai cities for Sansiri with short videos designed to be consumed on social media.

UBER x Canon: A regional campaign to connect with millennial readers

Uber and Canon came to us when they were looking for a regional publisher to create branded content.

Singapore Tourism Board: Generating excitement for the Singapore Food Festival

We worked with STB to entice readers to check out Singapore's biggest food festival.

Aaqua

We have created and produced their launch film that aims to communicate their proposition but also that looks and feels disruptive and standout.

MyRepublic

12 trend jacking posts per month

Singapore Sports Hub

SSH appointed us as the agency of record to produce high quality, engaging & targeted content for its monthly HereToPlay e-newsletter to be crafted with an audience-oriented content strategy.

Our Brands & Publications

Fresh and juicy news from eight cities in Asia, reaching an audience of millions

Audience: International forward thinking, youthful, employed, educated young people spread across Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, Bali, and Yangon. The biggest, most diverse, and most international Coconuts Media audience.

3,328,000

Average Monthly Page Views

Bangkok’s leading source for the best places to eat and hang out.

Audience: Active and affluent young professionals in Bangkok (both Thai and expats) who love food, socializing, and trend-setting.

985,000

Average Monthly Page Views

A daily dose of fresh lifestlye news for Thailand’s digital-savvy youth.

Audience: Trendy young Thai “first jobbers” in Bangkok, interetested in what’s happeing in town but also global trends and culture.

1,600,000

Average Monthly Page Views

We grew Coconuts from
zero to 4.2 million unique users per month.

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