Catching someone’s attention is one thing, winning them over is totally different. Grove was born from the unfiltered and award-winning Coconuts Media. We have a decade of storytelling power behind us, and we use that to make content for brands that goes beyond attention-grabbing and adds value to people’s lives.
Key Team Members
Tassanee ‘Aey’ Attnetikul
Business Development ManagerAey graduated from Rangsit University Thailand with a Bachelor in Arts. She has over 20 years’ experience in sales. In her downtime, Aey practices yoga and enjoys playing with her cats.
Head of Grove
Juhi is our Head of Grove and brings with her over 13 years of experience in the advertising industry across both London and Singapore, at agencies like AMV BBDO, Ogilvy, and Grey, working on brands like Visa, American Express, Heinz, Sentosa and many others on a global, regional and local scale. She has a passion for creativity powered by consumer insight and effectiveness. She’s helped her previous agency win Singapore’s first Innovation Lion at Cannes and has herself been voted the Suit of the Year at Hall of Fame.
Sawanya ‘Jane’ Chantarakana
Jane graduated in 2018 with a Bachelor’s Degree in Liberal Arts (Japanese) from Thammasat University in Thailand. She previously worked in a food delivery company as an Account Executive. In Grove, she is responsible for coordinating client and internal projects. She enjoys travelling, concerts, and second-hand goods.
Chalida ‘Mo’ Kaewchavee
Business Development Manager
Mo has 9 years’ experience in digital media sales with companies including digital media agencies, ad networks, and publishers. She has dealt with top brands in Thailand such as Siam Piwat, Dtac, PTT Retail, AP Thailand, Sansiri, etc. Mo holds a Bachelor Degree in Communication Arts (Public Relations) from Bangkok University.
Nuttajuk ‘Ed’ Kittichailuk
Digital Account Manager
Ed is a Google-certified digital marketer with extensive experience in Thailand and globally. He co-founded a digital marketing agency and developed his own mobile games which are now available on Google Play and the App Store. Ed leads and executes the digital marketing strategy at Coconuts. Nuttajuk holds a Bachelor degree in Economics (Hons) from Assumption University.
Account Manager & Content Strategist
Before she joined Coconuts, Summer had a short stint at Shape Magazine in Singapore, where she wrote health and wellness-focused lifestyle articles. Now, she exercises extreme restraint from adding one too many puns to the branded articles she churns out at Coconuts. She has a special interest in marketing and an undying penchant for pointing out grammatical errors. Summer holds a BA in Media and Communications from the University of Melbourne and a minor in Sociology.
Business Director & Head of Account Management
Dietrich has over 10 years’ experience in publishing, journalism and content creation, including extensive experience at international publications across Canada and Thailand. Before joining Grove as the Business Director, Dietrich was the Head of Asia City Studio – an in-house branded content department for Asia City Media Group.
Palita ‘Ink’ Nueangit
Business Development Executive
Ink has a BA in Performance from Assumption University (Thailand) and has over 2 years’ experience in sales. When she’s not closing deals for Coconuts, BK Magazine, or Soimilk, you will find her scouring the malls for the latest trends, cafe hopping, or trying to pick up a new skill.
Sirinart ‘Tib’ Panyasricharoen
Senior Project Manager
With over 5 years of project managing experience, Tib has contributed her multitasking skills to lead various projects in media companies both offline and online, from print magazines to booking websites, from working on administration documents to coordinating on-site for fashion shoots. She graduated from the Faculty of Education, majoring in Counseling Psychology and Guidance at Chulalongkorn University Thailand. She likes parties and going to concerts but also enjoys reading and staying inside. But above all, she loves the moment when she can tick all the to-do boxes off her list!
Orajira ‘Amy’ Sukkasem
Senior Business Development Manager
Amy graduated with a Masters Degree in Mass Communications from Hawaii Pacific University and has over 20 years’ experience in Sales and Marketing both in Thailand and abroad. Amy worked with the Honolulu Star Bulletin newspaper in Hawaii for couple of years before moving back to Thailand in 2005. After she settled in, she joined the Nation Multimedia Group for 3 years as an Account Manager and later moved on to a role at Asia City Media Group. While she has an extensive background in print and digital sales, she also counts event planning and selling custom projects as her specialties.
Business Development Manager
Joseph has nearly 13 years of business development and account managing experience mainly in the media industry. He has worked with top brands including Marina Bay Sands, HSBC, Health Promotion Board, and the Economic Development Board in Singapore. Prior to joining Coconuts Media, he worked in Honeycombers, Appier, and Weekender. During his free time, he likes to cook with his wife and take long walks with his dog.
Hilton: Custom video production and unique travel guides
Custom video production including casting, combined with branded travel guides on coconuts.co/singapore and high impact video outstream ads on coconuts.co.
OneSiam and ICONSIAM: Branded content that makes you want to go out and explore Bangkok’s shopping destinations
We worked with Siam Paragon, Siam Discovery, and Siam Center (collectively known as OneSiam) and ICONSIAM to create several custom production videos.
Genting Cruises: High quality custom video production highlights crew members
When Genting needed to produce the next video in their ongoing “Behind The Dream” YouTube series, they came to Coconuts TV.
Grab: Sponsoring our mini-documentary series Instakitchen to spark conversations
GrabFood chose to sponsor episodes of our Coconuts TV series, Instakitchen to showcase their vendors, along with a branded content media buy on coconuts.co/singapore.
Singha: With beers and beaches, the microsite Siam Island Hopper answers a brand objective
When we brainstormed, conceptualized, and successfully pitched the idea for Siam Island Hopper to Singha we didn't know how popular it would become.
Sansiri: Brand-building via custom video production
We showcased the lifestyle of each of these iconic Thai cities for Sansiri with short videos designed to be consumed on social media.
UBER x Canon: A regional campaign to connect with millennial readers
Uber and Canon came to us when they were looking for a regional publisher to create branded content.
Singapore Tourism Board: Generating excitement for the Singapore Food Festival
We worked with STB to entice readers to check out Singapore's biggest food festival.
We have created and produced their launch film that aims to communicate their proposition but also that looks and feels disruptive and standout.
12 trend jacking posts per month
Singapore Sports Hub
SSH appointed us as the agency of record to produce high quality, engaging & targeted content for its monthly HereToPlay e-newsletter to be crafted with an audience-oriented content strategy.