Makin’ it rain: Money mysteriously tossed down near Jakarta billboard in apparent publicity stunt

Last week, a viral video of a woman shaming her friend for sleeping with her husband by showering her with IDR100,000 (USD 7.20) bills became the talk of Indonesian social media and the source of endless memes. It may have also been the inspiration for what appears to have been a marketing stunt involving cash being dropped from a billboard in Jakarta this afternoon.

The money appears to have been tossed from an aerial work platform (aka cherry picker) next to a billboard located on Jalan Rasuna Said in Kuningan, South Jakarta, near the Plaza Festival complex. One witness told Kompas it started at around 12:30pm and lasted for about 20 minutes.

The billboard is for 17Q, a new Indonesian livestream app. Although we have not yet seen an official statement from the company taking responsibility for the money shower, the fact that the billboard says “hujan duit” (money rain) makes it a safe assumption that they were behind the stunt (as does a post on the company’s blog).

Unlike last week’s viral video of the IDR100,000 shame rain, the money showering down upon the masses this afternoon were apparently just IDR2,000 bills, which won’t buy you much more than a piece of candy at most Indonesian shops. But that clearly didn’t dampen the excitement of the crowds that quickly formed around the billboard hoping to grab some of the money from on high.

https://twitter.com/mozafemimoza/status/968783461854068736

https://www.instagram.com/p/BfuxXq8lH_z/?taken-by=jktinfo

As can be seen in that last video, the stunt disrupted traffic along Jalan Rasuna Said. Police have yet to make any statements regarding the legality of the money drop. But even if the party responsible for it gets fined, it may be worth it for all of the free publicity they are sure to receive.




BECOME A COCO+ MEMBER

Support local news and join a community of like-minded
“Coconauts” across Southeast Asia and Hong Kong.

Join Now
Coconuts TV
Our latest and greatest original videos
Subscribe on
preload imagepreload image