Ah, lorem ipsum, the bane of every complacent copyeditor’s existence.
Kompas, one of Indonesia’s oldest and most respected national newspapers, committed a serious editorial faux pas when putting together their July 10 edition, which contained the dummy text used to fill template layouts on its frontpage.
It didn’t take eagle-eyed netizens to notice this misprint:
Kompas hari ini, mepet deadline jadi masih Lorem Ipsum 😅 pic.twitter.com/dCgYUpCznW
— silvia faradila (@ipimaripi) July 10, 2019
Kompas today. Chased by deadlines so still lorem ipsum
Some might say print journalism is dead, but Kompas’ marketing team certainly isn’t. To make up for the gaffe, the newspaper owned up to the mistake and offered a 30% discount on their digital paper and books.
Sadly, the promo was only available yesterday. That said, if you missed it, you can still track down yesterday’s edition of the paper and sell it as a collector’s item featuring the rare mistake by the journalistic institution (unless this was some kind of elaborate viral marketing trick, in which case we’ve all been played).
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