IKEA yesterday opened a new store in Kota Baru Parahyangan, on the outskirts of the West Java capital of Bandung, making it the Swedish furniture company’s third store in Indonesia.
West Java Governor Ridwan Kamil was among those who attended the launch event, along with Patrik Lindvall, the CEO of PT Rumah Mebel Nusantara, the company that operates IKEA in the Southeast Asian country. The first two IKEA stores are located in Alam Sutera, Tangerang and Sentul City, Bogor regency.
Lindvall said that the newest location has been in the works for the past two years, adding that Ridwan has also been involved in the process in order to support local SMEs.
“There are many forms of cooperation between IKEA and the West Java Provincial Government especially regarding SMEs. We have one floor named TERAS Indonesia, which is dedicated to SMEs to sell local quality products,” Lindvall said.
Ridwan said he’s “proud and thankful” that IKEA opened another store in West Java, expressing hope during the event that it will help boost the province’s economic growth.
Less than an hour away from the heart of Bandung city, the new IKEA store also houses its trademark restaurant and bistro like its predecessors. Meanwhile, TERAS Indonesia is set to offer products curated from different local brands each month.
Hold on just a bit before making your way to IKEA Kota Baru Parahyangan, folks, as visitors are expected to register online prior to their visit, with a cap of 4,000 visitors daily, divided into four sessions, currently in effect.
Visitors must check in with the QR code sent following the online registration, and are expected to comply to standard health protocols within the store’s premise, such as washing their hands or using hand sanitizer, a temperature check prior to entering the store, as well as having face masks on at all times, among other rules.