Fresh off its official launch on June 30, there are already plans for LinkAja — a digital payment service created and operated by several of Indonesia’s state-owned enterprises — to integrate with super app Go-Jek, currently one of the largest e-payment service providers in the country, in the near future.
Yesterday, the two e-wallets announced their collaboration, which will allow users of the Go-Jek app to pay for all of its services — which range from ride hailing to booking a massage and ordering food delivery — using LinkAja.
“We are certain that the combination of the Go-Jek and LinkAja ecosystems can speed up the process of cashless payments in Indonesia,” Budi Gandasoebrata, managing director of Go-Jek’s own e-payment service, Go-Pay, said in a press conference as quoted by Tirto.
Specifics about the integration have not been made public, only that the collaboration will commence at an unspecified date this year. It has also not been specified whether or not LinkAja’s own app will continue to exist following its integration with Go-Jek.
But the fact that LinkAja is being set up as an e-payment service that focuses on rural and remote parts of Indonesia as opposed to just urban areas (one of its operators is the government-owned telco Telkomsel, which has the biggest cellular network in the country) should prove beneficial for Go-Jek in expanding their services throughout the nation.
Indonesia has a rapidly expanding and highly lucrative e-wallet market. A recent report by management consultancy Redseer estimated that Indonesia’s e-wallet sector will grow from US$1.5 billion in 2018 to US$25 billion in 2023. Go-Pay leads the way in mobility payments while Lippo Group’s Ovo is the leader in offline purchases.
This year will also see a newcomer to the Indonesian e-wallet scene, that of BigPay by Malaysia-based low cost carrier AirAsia.
