Cool local fashion brands in Jakarta: Where to shop for clothes, bags, shoes, and jewelry

Photo: Aidan and Ice/Facebook
Photo: Aidan and Ice/Facebook

Shopping in Jakarta is so much more than just high-end haute couture brands in glitzy buildings, eclectic handicrafts from traditional markets, or bargain buys at outlet malls. We’ve got a thriving local fashion scene going on here, with emerging and established labels that design everything from sleek statement necklaces and luxe leather handbags to eco-friendly accessories and elegant apparel.

So #supportlocal and search no further beyond our shores for your bold new look.



Photo: Aeroculata/Facebook
Photos: Aeroculata/Facebook

Sometimes you just want a little personalized trinket to yourself, something that’s handcrafted and reminds you of a memory at a special place in time. Well, Aeroculata’s been capturing these moments since 2011, in its romantic, minimalistic style.

From rings and necklaces to bracelets and earrings, the brand offers a selection for you to customize with your name, initials, or dates, alongside designs like the ever-popular infinity knot for lovebirds everywhere.


Aidan and Ice

Photo: Aidan and Ice/Facebook
Photo: Aidan and Ice/Facebook

Aidan and Ice boasts of its statement jewelry as wearable art, and for good reason. The label’s all about completing any wardrobe with the addition of its head-turning pieces, and it’s grown since its beginnings in 2013 to cement an international presence. Each accessory is made in Indonesia by local (mostly female) artisans, favoring locally sourced materials like fresh water pearls.

If you’re looking for an attention-grabbing necklace, chunky crystal earrings, or edgy bracelets that take your outfit to the next level – all done with tasteful sophistication, of course – you’ve come to the right place.



Photo: @chrisbunjamin/Ara Jakarta Facebook page
Photo: @chrisbunjamin/Ara Jakarta Facebook page

Spotlighting a selection of well-known and up-and-coming Indonesian designers in a one-stop shop, Ara wears its local pride on its sleeve, choosing to forgo trendy international names in favor of homegrown fashion.

Set up in a chic, gallery-like space, the multi-label store stocks creations by brands like Elantier, Friederich Herman, Layn, Orel, Peggy Hartanto, Raito, and Toton, offering everything you could possibly need to construct a whole new outfit – from apparel and accessories to cosmetics and fragrances.



Photo: Byo/Facebook
Photo: Byo/Facebook

Byo is all about the unconventional, and the brand does it with such quirk and flair that its futuristic aesthetic immediately sets it apart from the crowd. Founded by Tommy Ambiyo Tedji (the moniker comes from his middle name), a darling of the Jakarta fashion scene, the label is hailed for its experimental bag designs, made with materials like tyvek, PVC, latex, and leather.

Clutch one of these chic arm candy pieces for the night and you’ll definitely be the talk of the town.


Chameo Couture

Photo: Chameo Couture/Facebook
Photos: Chameo Couture/Facebook

If you’re the type to appreciate intricately hand-woven bags for the meticulous work behind each piece, check out Chameo Couture, which stitches together eco synthetic rattan frames that are recyclable and waterproof with Italian-grade calf leather trimmings to create lightweight and durable bags that are practical yet stylish.

New arrivals come on board every so often, from bucket bags to clutches – with geometric prints and batik patterns in varied hues, as well as modern designs that’ll make you do a double take when you realize they’re crafted with rattan.



Photos: Doxology Goods/Facebook
Photos: Doxology Goods/Facebook

Inspired by the simplicity of Scandinavian style, Doxology goes for clean cut looks with its bags that embody elegant minimalism. With hand bags, sling bags, and pouches in sophisticated muted tones, the selection is a dream for monochrome fashionistas on the hunt for a classy accessory that’s functional and polished, without the fancy embellishments.

Its signature Doxogami, which comes in shades of grey, black, maroon, and midnight blue, can be disassembled and assembled, sort like folding an origami. So you can carry it as it is, or use it as a sling bag whenever you wish.


Environmental Jewelry

Photo: Environmental Jewelry/Facebook
Photo: Environmental Jewelry/Facebook

Just like its name suggests, this label specializes in sustainable jewelry that’s made from rice. But before you picture one of those cheesy tourist souvenirs with names written on grains of rice, no, it’s not quite like that. In fact, Environmental Jewelry is a lot more refined than that.

To create its eco-friendly accessories, the brand paints rice to mimic the appearance of crystals, and shapes them into rings, earrings, necklaces, and bracelets. So the end result looks more like gorgeous statement pieces in pastel and jewel tones, rather than something you’d buy back from vacation for your frenemies.


Imaji Studio

Photo: IMAJI Studio/Facebook
Photo: IMAJI Studio/Facebook

Hand-woven by local artisans using natural dyes and fabric made from plants and trees native to Indonesia, Imaji Studio takes inspiration from Mother Nature in its wardrobe decisions.

It also experiments with different methods to put a spin on the traditional dyeing process, all of which results in contemporary apparel for men and women that’s stylish with a touch of homegrown heritage.


Kana Goods

Photo: Kana Goods/Facebook
Photo: Kana Goods/Facebook

Sustainable fashion is the name of the game with Kana Goods, which prides itself on crafting clothes using plant-based indigo dyes and handwritten batik.

Made for both men and women, the brand’s environmentally friendly pieces are one-size-fits-all – meaning they come in loose-fitting shapes for the urban bohemian look that pairs well with white and denim basics. Quite a comfortable way to love the Earth.



Photo: MNO.logie/Facebook
Photos: MNO.logie/Facebook

Perspex clutches just got a dose of glamour with Mno.logie, a Bali-based label that’s been dressing up everyday outfits with handmade designs since 2011. No matter what your style, no matter the occasion, these gorgeous acrylic glass creations –featuring elements of marble, gold leaf, and glitter – easily take you from the office to an after-work drinks soiree.

You can even personalize yours with a gleaming gold word stamped across the swirl of pearlescent colors for extra sass.


Monday to Sunday

Photo: MondayToSunday/Facebook
Photo: MondayToSunday/Facebook

Fashion is meant to be fun and funky, and no one understands this better than Monday to Sunday, which injects a dash of playfulness into its dresses, tops, and pants that are wearable without being too stuffy or too outlandish.

Sure, it doesn’t have the typical clean cut lines or silhouettes that you’ll find at every other department store, but no one will ever accuse you of being basic or boring when you’re donning one of these quirky pieces.



Photo: PVRA/Facebook
Photo: PVRA/Facebook

Taking beaded sandals to a stylish level, these handmade leather footwear are produced by local craftsmen, highlighting the beauty of 3D beadwork on pastel and neutral tones. The detailed creations also come in varieties of flats and heels, making it easy to pick a design that’ll go with anything from office wear to flirty weekend get-ups.


Tea Label

Photo: tea_label/Instagram
Photo: tea_label/Instagram

With the aim of creating timeless, classic designs that lend elegance to any outfit, Tea Label’s range of jewelry is feminine, intricate, and always chic. From necklaces and rings to bracelets and earrings to hats and scarves, the accessories shine best when they’re matched with a plain top-and-pants combo, to show off lovely details like tassels, beads, pearls, petals, and ropes.



Photo: @zharfani/Tulisan Facebook page
Photo: @zharfani/Tulisan Facebook page

With a name that means “handwriting” in Bahasa Indonesia, Tulisan weaves a colorful tale with its hand-drawn illustrations done by a team of local artists. And it seems people love the stories told by the label, since it’s garnered quite a following and expanded from its home-based art studio beginnings after its debut in 2010.

Using eco-friendly materials, the bags and totes here are splashed with vibrant hues – and if you’d like to color up your home as well, the designs also spill over to household accessories like napkins, aprons, placemats, and tea towels.



Photo: Up by Diana Rikasari/Facebook
Photo: Up by Diana Rikasari/Facebook

Bright and cheery is Up, a happy-go-lucky label founded by fashion blogger Diana Rikasari. Its zany style is seen across its range of sandals, heels, wedges, and sneakers, most of which gleefully feature every possible hue under the rainbow – just in one design. Same goes with the flamboyant line of sweaters, cardigans, and jackets that are stamped with cheeky sayings like “My BFF: Best food forever”. Naturally, this one’s not for wallflowers.

To go all out with the oddball brand, complete your “I just survived an explosion at the paint factory” look with illustrated scarves, acrylic earrings, and adorable brooches from the accessories line.


For more Jakarta guides, check out these stories:

Best museums in Jakarta: Where to find exhibitions on history, art, finance, crafts, and textiles

The Most Essential Jakarta Restaurants: The Best Places for Visitors to Find the True Flavors of the Indonesian Capital

JAKARTA SURVIVAL GUIDE: Essential Apps for Getting Around, Eating Out and Having Fun

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