Atta Halilintar, 24, is arguably the most popular Youtuber in Indonesia today. He’s so popular, in fact, that a recent report puts him in the top 10 of Youtubers around the world in terms of estimated earnings.
Atta, the first Youtuber in Indonesia and Southeast Asia to reach 10 million subscribers, currently has 18 million subscribers to his channel. A report put together by UK-based brand merchandise experts Purple Moon Promotional Products estimated that he was able to monetize his huge audience to the tune of approximately: £1.37 million (IDR23.6 billion or US$1,66 million) a month.
Based on the report’s ranking, Atta came in eighth among the world’s top earners on Youtube, placing him above Irish gaming Youtuber jacksepticeye (£1.36 million per month) and American sketch comedy group Smosh (£1.32 million per month).
Popular Swedish gaming Youtuber Felix Kjellberg AKA PewDiePie topped the list by miles, with a monthly income of more than £6.58 million a month. Coming in number two is Dude Perfect, an American sports entertainment group, with monthly earnings of £2.84 million a month.
“Over the years, the popularity of YouTubers has increased exponentially, some of them could even be considered celebrities. We decided to have a look and find out who are the 20 YouTubers earning the most from selling products and from ads,” a Purple Moon spokesperson said in a statement, as picked up by The Sun.
The report’s data is based on a “YouTube money calculator” that estimates ad revenue based on views per month multiplied by YouTube’s average ad payouts, combined with estimated merchandise sales calculated using the average revenues of Youtubers from the e-commerce platform Sellfy.
Atta started his career in the Indonesian entertainment industry with his parents and 10 younger siblings as a novelty family act named Gen Halilintar. The family published books about their journeys around the world, covered popular songs and produced a popular series of vlogs.
Aside from Atta, several of his siblings have also launched their own Youtube channels. Atta’s clickbait-y vlogs, pranks, as well as videos of his visits to celebrities’ homes have been hugely popular among Indonesian youngsters. His Ashiap catchphrase (a play on from the affirmative Indonesian word siap, which means “ready” or “yes”) has caught on like wildfire among Indonesian youths over the past year. One of his most popular prank videos, in which he dressed up as a hobo who tries to seal his friend’s Lamborghini with plastic wrap, has gotten over 15 million views.