BTS fans across Indonesia have all the more reason to appreciate motorcycle taxi/delivery drivers (locally known as ojol), who are braving the heat and long queues thanks to K-pop marketing.
In case you’re out of the K-loop, McDonald’s Indonesia today launched its special edition BTS Meal, which consists of nine chicken McNuggets with limited edition Chili and Cajun sauces, as handpicked by the members of the K-pop megastars themselves.
To avoid customers queuing at McDonald’s outlets, the fast food chain decided to only make the BTS Meal available on Drive-thru, McDelivery, GoFood, GrabFood, and ShopeeFood orders. But they might have underestimated BTS’ popularity in Indonesia, if photos of delivery drivers lining up for hours at McDonald’s restaurants are anything to go by.
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As if their jobs aren’t difficult enough, many drivers have had to deal with authorities temporarily closing McDonald’s outlets due to the huge crowds of ojols the BTS Meal have attracted. In Central Jakarta, the Public Order Agency (Satpol PP) has reportedly shut five McDonald’s restaurants as of this afternoon.
The hashtag #ThankYouOjol has become one of the top trending topics on Indonesian social media today, many of which came with reminders for BTS Meal buyers to tip their delivery drivers well.
We certainly hope that the drivers can keep safe and healthy amid the crowds, as this certainly isn’t the first time that they’ve made the lives of Indonesians more convenient.
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