Slice of Nostalgia: Wall’s Indonesia set to re-release Viennetta ice cream as Ramadan special

This photo is for illustration purposes only, as the newly-returned Viennetta comes in the vanilla-chocolate combo only. Photo: Wall’s Indonesia
This photo is for illustration purposes only, as the newly-returned Viennetta comes in the vanilla-chocolate combo only. Photo: Wall’s Indonesia

Indonesian millennials, it’s time to rejoice, as your favorite ice cream from the past is making its long-awaited return.

In the past year, a bunch of Indonesian millennials have been urging Wall’s Indonesia to bring back Viennetta ice cream, which was popular in the country but was considered pricey back in the ‘90s to early 2000s. 

For those of you who don’t know, Viennetta is a premium ice cream product made by Wall’s (known as Good Humor in some countries), which takes the form of a bar of soft ice cream layered with chocolate. The product, which was initially launched in the UK, had been discontinued since around the early noughties in Indonesia, but is still sold in some European countries.

Earlier this week, Wall’s Indonesia posted this sneak peek on their official Instagram account, of what was clearly a Viennetta ice cream bar, which sent the netizens into an ice-cream-fueled frenzy.

“Can anyone guess what picture of ice cream is this? Seems like there many who can’t wait for this delicacy to return,” the caption reads, hinting that it will be released during the #DiRumahAja (stay at home) period.

After dozens of viral tweets and even a Change.org petition ⁠— which has been signed by over 74,300 people ⁠— PT Unilever Indonesia, the producer of Wall’s ice cream, has announced that they’re producing the ice cream in limited quantity in conjunction with the upcoming fasting month of Ramadan, which will fall on either April 23 or 24 this year.

The ice cream will only come in one flavor combo only, that of vanilla and chocolate.

“The presence of Viennetta ice cream will bring back happy memories of its fans and also cure the curiosity of those who haven’t had the chance to savor it,” Arya Bahupringga, a spokesman for PT Unilever Indonesia, said in a statement today.

You can bring home a piece of your childhood for IDR50,000 (US$3) at leading supermarket chains and minimarkets across the country, as well as online on Blibli, Klik Indomaret, JD.ID, and grocery delivery app Happy Fresh starting today.

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CITY: JAKARTACATEGORY: FOOD & DRINKSUB-CATEGORIES: F&B NEWS

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