Taco Tuesdays could soon be a trend all over Jakarta, as American chain Taco Bell will soon open its doors in the capital as early as April.
PT Fast Food Indonesia, the franchise holder of Yum! Brands in Indonesia including KFC and Pizza Hut, said yesterday that the expansion for one of the most famous taco chains will head to Jakarta starting in April.
Taco Bell, which serves Mexican-inspired dishes such as tacos, burritos, quesadilla, and nachos, is also a subsidiary of the fast food corporation.
PT Fast Food Indonesia director JD Juwono said his company has been awarded a license to franchise the taco specialist in Indonesia. However, he has yet to disclose where in Jakarta the first Taco Bell stores will be built.
“In the first 12 months, we will open five stores in Jakarta. The target market will be middle-class. We chose Taco Bell because their products are good and healthy,” Juwono said yesterday, as quoted by Kontan.
Other than the Taco Bell expansion, the company also plans to add around 25 to 30 KFC stores throughout the country, as well as opening additional smaller outlets for on-the-go or delivery orders, known as KFC Box. Additionally, they will renovate at least 100 KFC outlets that are more than five years old.
It appears that PT Fast Food Indonesia is moving fast to expand their dominance in the country, as KFC opened their 700th store in Indonesia, a free-standing store in Solo, back in December.
We know you can’t wait to have Taco Bell’s soft or hard tacos, or their classics such as the Crunchwrap Supreme — but remember to eat them in moderation, as you would at any fast food restaurant.
