K-ROFFEST is Jakarta’s first croffle festival for those who can’t get enough of the waffled pastries

If you’re still among those obsessed with the croffle, you may want to head over to K-ROFFEST, a croffle festival happening now at West Jakarta’s new mall Hublife until Sunday, Oct. 31. Photo: Hublife
If you’re still among those obsessed with the croffle, you may want to head over to K-ROFFEST, a croffle festival happening now at West Jakarta’s new mall Hublife until Sunday, Oct. 31. Photo: Hublife

If you’re still among those obsessed with the croffle, you may want to head over to K-ROFFEST, a croffle festival happening now at West Jakarta’s new mall Hublife until Sunday.

Dubbed as the first croffle festival in Jakarta, there are more than 20 brands participating at K-ROFFEST, including major names Beau Bakery, Social Affair, Krispy Kreme, Ray’s Bottle of Joe, Kopi Soe, and Tokyo Gorilla, to name a few.

With such a competition for your attention and hard-earned cash, expect the croffle makers to go all out to stand out. And that may mean them leveling up their sweet toppings game, or being innovative with savory tastes, as we have seen with the croffle pizza and ayam geprek croffle. 

K-ROFFEST is held at Hublife’s Food MRKT area from 10am to 9pm daily, and visitors must obey health protocols and show their vaccination certificates through the PeduliLindungi app.

For more information regarding the festival and promos, head over to Hublife’s Instagram page.

Also Read:

What comes after croffle? Paendeo adds croissant bungeoppang to list of pandemic food trends

We’re not done with the waffle maker yet: Dunkin’ launches Ddoffle, which is exactly what you think it is




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