Count your lucky stars, America: Bintang, one of Indonesia’s most popular mass-produced and generic-tasting beers, is soon going to be available in the USA.
This morning, PT Multi Bintang Indonesia launched their first export to America, making North America the fourth continent to be blessed with their beer after Asia, Europe, and Australia (many of whose citizens would no doubt have had their first taste of Bintang in Bali and subsequently went off to buy Bintang-themed singlets).
“We are so proud that Bintang beer, created by the nation’s sons and daughters, will be available in four continents,” PT Multi Bintang Indonesia President Director Michael Chin said at the export ceremony in Tangerang this morning, as quoted by Detik.
Amerika Serikat kami datang! Mulai sekarang Bir No. 1 sudah hadir buat teman-teman kita di Amerika demi berbagi kebersamaan dan meraih kesuksesan! Perjalanan Bir Bintang berkelana keliling dunia sampai ke Amerika melengkapi kehadiran kami di Korea Selatan, UK, Australia, Belanda, Jepang, Singapura, & Timor Leste yang melengkapi pengalaman kebersamaan lintas negara! #BintangKarenaBersama
Chin said that the company decided to export its beer to the US after a market study in which they found that American surfers holidaying in Indonesia preferred Bintang.
“They took Bintang as their beer of choice and would be very happy if they found Bintang beer in the USA,” he said.
Only canned Bintang will be exported to the US, and it will be primarily sold at Indonesian/Southeast Asian restaurants as well as premium supermarkets, Asian supermarkets and select liquor stores.
Bintang is surely popular in Indonesia, mainly due to its availability and relatively low price. Though it wasn’t mentioned how much the pale lager would cost per can in the US, we don’t imagine Bintang would crack the dominance of US-brewed cheap generic beer like Bud, Miller, and Coors anytime soon.