Snoop Dogg is much more than the world’s most iconic weed-loving hip-hop artist. He’s also a prolific entrepreneur, with businesses ranging from his very own esports competition, the Gangsta Gaming League, to a line of wines with celebrity homemaker Martha Stewart.
You can now add kopi to Snoop Dogg’s long list of commercial interests. Last week, he launched INDOxyz, a line of coffee drinks and products using single-origin beans sourced from the island of Sumatra, as an animated Snoop explains in this commercial.
Co-launched, we should say. The co-founder of INDOxyz is Michael Riady, an entrepreneur and one of the scions of the ultra-wealthy Riady family that owns the Lippo Group conglomerate.
According to the brand’s website, “During a visit to Indonesia, Snoop Dogg was introduced to local coffee via five generation Indo native, Michael Riady. All it took was one sip and Snoop was hooked.”
![](https://cdn.coconuts.co/coconuts/wp-content/uploads/2023/03/snoop-kopi-riady-1024x345.png)
The website says INDOxyz uses beans sourced from the Gayo region of north Sumatra, which are “valued for their rich flavor of dark chocolate with elated herbal notes”.
According to a press release, INDOxyz is currently available in parts of California in the form of ready-to-drink cold brew cans and whole beans.
In case you question how deep Snoop Dogg’s connection to Indonesia truly is, check out what he considers Indonesian takeout. IYKYK
MORE MUST-READ STORIES