There are many ways to appreciate Indonesian coffee, and one of them is by learning more about the bean’s journey to become the caffeine goodness you sip everyday.
Starbucks Dewata Coffee Sanctuary in Bali, which is currently Southeast Asia’s biggest destination for the global coffee chain, opened its Coffee Experience Center today. Located inside the Starbucks Dewata complex, it aims to celebrate the richness of Indonesian coffee and show how the roasting process can elevate the quality and uniqueness of flavor profiles from each coffee variety.
The opening of this experience center coincides with the 20th year of Starbucks in Indonesia — which the chain referred to as a “historic milestone.”
“Starting with coffee from Aceh. The Dewata Coffee Experience center strengthens our leadership and spirit for coffee, as well as our commitment towards the richness and culture of Indonesian coffee,” Liryawati, PT Sari Coffee Indonesia’s spokesperson, said during the opening ceremony today.
“In line with Starbucks’ global mission to inspire and nurture the spirit of humanity, Dewata Coffee Experience Center is also an immersive coffee destination, designed to celebrate the relationship between our customers, communities, and coffee farmers, who are the most important part of our coffee presentation.”
The new 140 square meter facility provides an interactive experience for visitors, where they can discover and learn about the seed-to-cup journey which includes the coffee bean processing, roasting, brewing, down to serving — all in one place.
Visitors can also learn about Starbucks’ coffee procurement practice from its partner farmers through the Farmer Support Center in North Sumatra. The center was set up to ensure sustainable farming practices, as well as to improve the beans’ resilience, quality, and productivity yields. The Coffee Experience Center is open to the public from 8am to 10pm daily with a maximum capacity of 30 visitors.
Coffee Experience Center at Starbucks Dewata Coffee Sanctuary
Jl. Sunset Road No. 77 Seminyak, Badung
Phone: +62 361 9343 482
Open: 8am–10pm, daily
Book coffee classes via Starbucks Dewata’s official website