WeChat has become the latest messaging service to muscle in on the chat app market, with a new Myanmar-language version.
With international firms like Viber, Btalk and Line as well as local options like MyChat already here, the country’s cell phone users are starting to face something of a tyranny of choice.
On the plus side, plenty of amusing locally-themed stickers to play with. WeChat is offering a quirky selection of Burmese slang phrases.
The Chinese app, which claims hundreds of millions of users worldwide, lets you send messages, make voice calls as well as arrange group and video chats.
“We’re excited to bring our efficient and entertaining platform to this market where we predict continued growth,” said Oliver Ye, country manager of WeChat Myanmar, in a statement.
“We want to offer people in Myanmar a new way to communicate, which has already proven popular all over the world, and that can make life more simple and enjoyable.”
More than half of the population now have cell phones, according to census data collected last year.
Photo: WeChat
