Old habits die hard. Or perhaps it just that distinctive taste.
Myanmar Beer drinkers are sticking to their brand despite increased competition and a price rise in June that brought the cost up from K600 per draught to K700.
According to a report in Myanmar Business Today, the sale of booze produced by Myanmar Brewery, which makes Myanmar and ABC beers, has so far been unaffected.
The publication quoted several restaurant managers in Yangon who said their customers still mostly preferred the local brands.
However, Myanmar Beer has been running a buy-five-get-one-free promotion, so the real test will come when that ends in August.
“There has been no difference [in sales]. We will probably find out the effect after the promotion period ends,” U Aung Naing, manager of Thidar Oo restaurant was quoted as saying.
International brands have also stepped onto the scene in recent months. Carlsberg has started producing beer in a $70 million factory earlier this year, while Heineken has also signed a joint venture with a local firm to make and sell beers.
One City Mart supermarket manager had this to say to that: “There’s a lot of foreign beer brands now, but Myanmar Beer and Tiger are still the top-selling at our stores… I don’t think sales of Myanmar beer and Tiger would go down because Myanmar people are usually attached to their brands.
Photo / Wikicommons
