85 percent of Myanmar Internet use is on smartphones: survey

Yangon smartphone users. Photo: Flickr / Remko Tanis
Yangon smartphone users. Photo: Flickr / Remko Tanis

Myanmar Internet users prefer smartphones, especially Samsung smartphones, a recent survey by Myanmar Online Advertising (MOA) has found.

The survey includes data from over 12 million unique devices that were linked to MOA websites in 2017 and aims to shed light on Myanmar people’s online habits.

Among the main findings are that 85 percent of devices used to access the Internet in Myanmar are smartphones. In contrast, smartphones only made up 42 percent of devices used to access the Internet in the UK in 2017.

Devices used to access the internet

More than 30 percent of devices used to get online are Samsung devices, followed by Huawei with 27 percent. Eight percent of devices are Apple.

The most popular device model in Myanmar is the Samsung Galaxy J2 Prime, which accounts for 11 percent of all devices included in the survey.

The top Internet browser in Myanmar is Facebook with more than 65 percent of devices using it, followed by Chrome with around 20 percent.

Internet use in Myanmar peaks at 8pm. The second-most-popular surfing time is between 11am and 1pm.

Hourly online usage pattern

Internet use has gotten easier in Myanmar in the last year, with data providers introducing 4G networks for the first time.

The Ministry of Transport and Communications reported in March 2017 that 46 million of Myanmar’s estimated 53 million citizens have internet access, representing a jump of 10 million users from 2016.

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