In a notoriously difficult industry to break through, homegrown K-pop girl group Rumble G debuted this week with an optimistic pop anthem that’s made a splash with adoring fans.
“DiDi is the first k-idol from Myanmar. We need to support her as much as we can,” one user wrote of Su Nadi Soe, the quartet’s front woman.
“She can rap. She can sing. She can dance. But most importantly, she is our all-rounder Queen SuNaDiSoe,” another said in praise of the idol.
Su Nadi Soe is the main vocalist and rapper for the newly formed group alongside members Ian, Bareum and Gayun. They are signed to WinnerZone Entertainment.
In their music video for Roopretelcham released Wednesday, Su Nadi Soe’s punchy rap intro leads into a routine aspirational number and synchronized dance routines involving the four members, who serve to fill in the usual range of cutesy-to-scary personality types.
“Fly too high, try too hard, let’s play!” they sing.
Of course, in the current climate, their political leanings were immediately a subject of discussion, with fans happily sharing evidence of their pro-democracy leanings.
Su Nadi Soe has supported the Myanmar democracy movement – rare in the typically apolitical K-pop scene – by mourning its martyrs, calling for the release of political detainees and participating in March’s #FlowerStrike as well as the #BlueShirtCampaign in April.
She had not responded to requests for comment from Coconuts Yangon as of publication time.
While the performers may tiptoe around political causes, K-pop’s fans have become a veritable force in recent years, from sabotaging rallies of former US President Donald Trump and drowning out right-wing trends on social media to fundraising for pro-democracy movements.
In the digital arena, Myanmar’s K-pop fandom is one of the most politically active groups, as many are social-media savvy and have access to wide international networks.