Haven’t you heard? Memes are the new way to spread news and information to the millennials. (Even the Singapore government is trying to jump on it, to varying degrees of success.)
Current meme pages though, while downright hilarious, can sometimes pale in comparison when it comes to being aesthetically-pleasing which is quite the trend these days when it comes to Instagram photos and inspirational quotes.
Hence, cartoon page Highnunchicken has been ticking all the boxes in this department, with extra zingers in the comedy department to boot.
The page started posting memes last May and has consistently been gaining virality with its popular memes that touch on everyday facets of Singapore life, with comics that show one scene and one caption.
According to its About page, the Facebook page’s owner says the brand publishes “cartoons whenever” and if you are not happy, offended, triggered, or feel a combination of different millennial feelings of outrage with them, the page keeps it very simple: “Not happy go outside settle”.
(That’s very crude local speak for “let’s brawl outside if you’re not happy”.)
If you’re wondering why does the page’s name sound familiar, it is because the name stems from the Chinese pronunciation of a dish Singaporeans know and love: Hainanese chicken.
The page first started posting by commenting on the skills Singaporeans can pick up with their new credits for national retraining programme Skillsfuture, including painting beautiful calligraphy while collecting debts:
In some of its more recent cartoons, Highnunchicken touches on very important dilemmas such as whether to continue staying on dating apps after giving birth to a child.
The account is run by four artists who work in the creative industry, according to Mothership, and takes inspiration from the gag cartoons published by Western media outlet The New Yorker.
Another similar local comic series called SemiSerious also uses a similar concept to Highnunchicken, observed Buro Singapore.
We’ll let some of our favorite memes do the talking here:
On racism and relationships:
On death by personal mobility devices:
On nosy relatives during Chinese New Year:
On ride-sharing for robbers:
On Marie Kondo and the Japanese occupation: