Bird Box, the new Netflix horror flick with Sandra Bullock, is officially a worldwide phenomenon. The movie is not exactly considered an Oscar contender, but its premise and visual motifs involving a planetary invasion of mysterious entities that can drive you to suicide if you get a glimpse of them are certainly entertaining.
Definitely entertaining enough to launch a wave of memes on the internet, now rife with remixed images and clips from the movie to mine jokes and wisecracks — so much so that even KFC Singapore hopped on the trend for a bit of marketing. Now, even Singapore’s Ministry of Culture, Community, and Youth (MCCY) did the same too, but with a big dose of Woke.
You see, one of the many viral byproducts of the flick is something called the Bird Box Challenge, in which folks blindfold themselves and do everyday tasks. Hijinks ensue (because you can’t see) and recorded clips get shared online. Here’s YouTube icon and professional douchebag Jake Paul doing the Bird Box Challenge for 24 hours, including a part where he drives his truck blindfolded.
The utterly dumb and reckless nature of the internet challenge even prompted Netflix to issue a warning against performing it.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
MCCY, however, did. But this was no ordinary Bird Box Challenge, which the ministry outrightly speaks out against supporting or participating in it. No, this small clip opens up peoples eyes to the fact that doing everyday tasks without visual abilities are a reality of life for many in Singapore. Stay woke, people.
Reader Interactions