One true fact of life: Singaporeans (well, certainly not all of us) are absolutely bonkers for Hello Kitty, or any of its cutesy compatriots in the Sanrio extended universe. It’s the reason why there have been repeated occasions of queues outside McDonald’s outlets, the scalping of merch online, and whole themed restaurants built — folks here absolutely love this shit.
Welp, here’s another Hello Kitty Thing to satiate your perennial hunger for Hello Kitty Things. In a partnership between contactless smart card EZ-Link and e-commerce platform Shopee, behold the Hello Kitty EZ-Charm. It’s a keychain-able alternative to the usual cards you tap when commuting on public trains and buses — cutesy trinkets with inbuilt contactless technology that can be used at all EZ-Link acceptance points.
Instead of needing to stand in long lines once more to grab the latest Hello Kitty thingamajig, the charms can only be bought exclusively on EZ-Link’s official store on Shopee at $29.90 a pop when the clock strikes midnight on Jan 16th (that’s tonight). Alternatively, you could always wait for the eventual listing on Carousell, which will inevitably be at a higher price point.
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