Heineken teams up with Shoe Surgeon to create kicks filled with beer, dropping in Singapore

The Heinekicks. Photos: Heineken
The Heinekicks. Photos: Heineken

Heineken has entered the shoe business, quite literally.

The brewery has teamed up with shoemaker Dominic Ciambrone, better known as The Shoe Surgeon, to come up with Heinekicks, limited-edition sneakers featuring soles filled with beer that also come with a removable bottle opener.

The kicks will be on display at the Limited Edition Vault in 313@Somerset from Aug. 11 to 24.

“The shoe not only embodies the energy of Heineken Silver, but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before,’’ Ciambrone, who has made shoes for stars such as LeBron James, DJ Khaled and Drake, said in a news release.

The shoes feature a sleek green lenticular upper with silver and red accents and contains a removable metal bottle opener in its tongue. The soles have been surgically injected with Heineken Silver to allow wearers to experience what its like walking on beer.

The Shoe Surgeon with the Heinekicks. Photo: Heineken

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