Heads up, Chickenjoy fans: Jollibee is finally launching a chicken sandwich!
After winning in the fried chicken game here and overseas, it seems only fitting that the fast food giant follows up its recent repertoire of foodie-targeted releases such as the Spicy Champ burger with an item that plays to its strengths.
Set against a plain white background, Jollibee veers away from its usual vibrant posters and places the Chick’nwich front and center, which contains what seems to be a crisp and juicy chicken patty atop a bed of pickles, and what seems to be mustard and cheese sauce.
It seems that the ‘Bee is letting the sandwich speak for itself, describing it only as “crunchy, juicy, delicious.”
That said, this is not the first time Jollibee has toyed around with a chicken sandwich—here’s a commercial of the Chicken Torpedo in 2005:
Like its other recent releases, the Chick’nwich will be available within Metro Manila for now from their stores and online channels.