Jollibee dishes hot take on the Champ with a spicy version

Jollibee has been stepping up its game in attracting the millennial foodie market: after capitalizing on pandemic food trends (ube cheese, anyone?) and Y2K nostalgia, the fast-food giant has released a spiced-up twist on the beloved Champ burger.

Jollibee introduced the Spicy Champ on its social media pages, with foodie-approved ingredients that are slightly different than their typically classic Pinoy fare such as sriracha mayo and jalapeno slices—designed to create “little fireworks in your mouth,” as one testimonial described it.

A slight caveat, however: the Spicy Champ is available only in Metro Manila branches, so provincial-based Champ fans will have to likely wait for a nationwide rollout.

READ: Elder millennials rejoice at the return of Jollibee’s Honey Beef Rice

Subscribe to the WTF is Up in Southeast Asia + Hong Kong podcast to get our take on the top trending news and pop culture from the region every Thursday!

Reader Interactions

Leave A Reply


Support local news and join a community of like-minded
“Coconauts” across Southeast Asia and Hong Kong.

Join Now
Coconuts TV
Our latest and greatest original videos
Subscribe on