Local footwear and accessories brand, Le Saunda, will be closing an additional 17 outlets as its younger, more contemporary brand Comfort n Easy (CNE) struggles to attract customers.
Le Sauda stores operate in Hong Kong, Macau and mainland China. The group holds three brands Le Saunda, targeted at office ladies, Linea Rosa, offering high-end shoes, and CNE which offers young and modern footwear.
The SCMP reports, the company has been trying hard to get CNE to appeal to the masses – even hiring singer G.E.M as brand ambassador and doing crossovers with Disney.
Photo: Wikimedia Commons
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