Squeeze the most out of life with Hong Kong’s new orange juice vending machines

Here it is — the future of vitamin C distribution. Photo via Facebook.
Here it is — the future of vitamin C distribution. Photo via Facebook.

Sure, everyone loves juice, but in today’s fast-paced world, who has the time to make reservations at an old-fashioned juicery, then head all the way across town and sit at a white tablecloth banquette in a stodgy old juice hall just to enjoy a glass of the orange stuff?

The good people over at Fruits Vending Pte. understand that all too well. That’s why they’ve recently imported their i.Jooz orange juice vending machine concept from Singapore, with two machines now open for business in Kowloon.

For the uninitiated, the machines contain a bunch of fresh oranges, which, with the press of a button (and the payment of HKD$20), they juice before your very eyes. The process is explored in probably a lot more depth than is necessary in the video below, complete with soothing steel drums and birdsong.

The end result is a cup of fresh OJ with no preservatives, artificial flavors, or added sugar. (And it’s pretty tasty, according to our colleagues at Coconuts Singapore.)

Fruits Vending Hong Kong CEO Jason Wei explained the reasons the Singaporean company chose to expand to the SAR in a government press release touting the new venture.

“There are many similarities between Hong Kong and Singapore,” Wei said. “They are both international cities with high population density, high rent and high labour cost.”

So, you know, juice!

“Hong Kong is close to the Mainland and an important market in the Greater China region,” he continued, noting the city’s “robust economy and respected legal system.”

Just perfect for juice!

In the same press release, Associate Director-General of Investment Promotion Dr Jimmy Chiang was barely able to contain his excitement at the new offering, saying, “Fruits Vending has added another beverage choice for the customers in Hong Kong.”

For those looking to stave off scurvy, the first two i.Jooz machines are located at the Long Beach development in western Mong Kok, and on the ground floor of the Telford House building in Kowloon Bay.

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