After teen rap sensation Milli”s Coachella performance stirred pride at home, government PR people tasked with promoting “soft power” have issued a graphic that looks like a freshman PowerPoint slide.
It features the five “Fs” of Thai culture – “food,” “films,” “fashion,” “festivals,” and “fighting” – in a Photoshop fever of fugly fonts and formatting published yesterday.
“First: Fonts,” one top comment reads.
If the overall effect isn’t enough to cause a mild headache, one need only pore over the mismatched stock photos in the hastily constructed collage, its sophomoric typefaces, and chunky white borders.
Using taxpayer money to create something so embarrassing is bad enough until you realize someone at the Government Public Relations Department filched the pictures from the first Google Images results: “Festivals” appears taken from Time Out, which appears to have been taken from Lifestyle Asia, which took it from The Peninsula Bangkok. “Food” appears to have been jacked from a WebMD article.
The photo for “Fighting” was taken from atop the Muay Thai Wikipedia page, the license for which requires that attribution to the photographer be given. (Sorry, Gerrit Phil Baumann.)
PM Prayuth Chan-ocha last week declared that these “Fs” be promoted to help the country become a major exporter of culture, in the Korean model of “soft power,” which he for some reason called “software.”
software 55555555555555 ตู่ๆ soft power แปลว่าไรเอางี้ก่อน 55555555 โอ้ยยย ขำ ไม่เสียชื่อยี่ห้อที่1ของรุ่น 55555555555#ประยุทธ์ #ประยุทธ์ออกไป pic.twitter.com/A4ZIfuPYxG
— พพชค.ชอบซงคัง (@pitpatchakim) April 18, 2022
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