One person fainted and a shop door was damaged after hundreds of Adidas fans tried to push into its Siam Center store on Saturday morning to get their hands on the limited NMD R1 sneakers.
The photos and videos, which went viral over the weekend, show Adidas fans crowding in front of the Siam Center store as the employees desperately yelled at customers to step away and refused to open the doors.
Some of them had reportedly camped out in front of Siam Center overnight as the store only had 51 pairs of NMD R1 in stock.
One customer at the front reportedly fainted as the shop door was damaged. On the Adidas Facebook page, some users also left comments that they had seen a few people getting injured in the mad event.
Some customers had their shirts ripped, others had their eye glasses broken, and some even lost their shoes in the scuffle.
The shoes cost THB6,990.
“Please step back! Someone has fainted!” a female employee is heard saying in the video.
“We’re not gonna sell them today! Please don’t push forward. Our shop is now damaged. We can’t open the shop now!” she continued.
The chaos ended with the store refusing to open, likely to prevent people from stomping each other to death.
The shop decided it would choose who could buy the shoes by drawing lots. It is unclear if the lucky draw has taken place yet.
The NMD R1, or “Nomad,” is described as a “gem of the Adidas design team,” combining design and functionalities in its three models Micro Pacer, Rising Star and Boston Super.
We admit, the shoes are pretty sexy.
Adidas Thailand has not issued an official statement after several fans went home disappointed. It only replied to angry comments on its Facebook page apologizing for the “inconvenience.”