Singapore Sports Council (SSC) will be known as Sports Singapore on April 1.
The rebranding process is in line with Vision 2030, which aims to empower people to live better through sport and helping to bring sport into the lives of all Singaporeans.
There will be a new logo for the organisation, which features a multi-coloured spherical symbol representing how sports can bring together Singaporeans of diverse backgrounds and enhance their lives through partnerships and community building.
“We will embrace an idea that we represent a much larger community, we are not an entity just for ourselves,” SSC chief executive officer, Mr Lim Teck said.
