The Icons of SG campaign, an amalgamation of behaviour, events, objects and symbols that represent ‘Singaporeness’ has been making its rounds on the internet and social media, and it’s no wonder.
The team behind the arresting visual platform is none other than that of award-winning branding agency Ogilvy & Mather Singapore.
Right now there are 49 icons, which include things like bird singing corners, the Great Singapore Workout, “huat ah!”, ‘kopitiam stadiums’, mama shop, queueing and Water Wally.
Can you guess what the 50th icon — the big reveal is on Jan. 24 — will be?
Hashtag #iconsofsg and #COCOSG so we can retweet your contributions?
Here’s ours: well, one of these at least.
Photo: Xander Lee
