A local distributor of Norwegian salmon has come up with the bizarre (yet brilliant) idea of selling fillets of the raw meat through vending machines, delivering omega-3 fatty acids to the masses in the Singapore HDB heartlands.
Wisteria Mall, the new shopping center along Yishun Ring Road, is now home to the world’s first “Norwegian Salmon ATM” — though the term “automatic teller machine” refers to devices that perform financial transactions. The only transactions involved here are raw 200g premium salmon fillets that go for S$5.90 each, which can only be paid for with debit and credit cards. They’re all frozen of course, and the vending machine operators Norwegian Salmon Pte Ltd promise no additives or flavoring added to the fillets.
Having extensive experience working with Norwegian salmon farmers, the company’s founder Manish Kumar came up with the idea of serving the high-quality meat through “time and cost-effective solutions” in Asia. The vending machine concept was born, and Manish believes that the cashless system and round-the-clock availability of his machines should prove to be a hit with Singaporeans.
The world’s first salmon vending machine had its grand launch last Saturday afternoon and can be located on the first level of Wisteria Mall after being relocated from its initial spot on the basement level.
In the meantime, you can look forward to 14 more of the frozen salmon vending machines that will be located in neighborhoods such as Jurong (East and West), Bukit Batok, Ang Mo Kio, Woodlands, Sembawang, Clementi, and more by the end of this month.