Damn, StarHub, why you gotta have us tearing up so early in the morning.
In the latest of the telco’s genuinely moving ads (the iPhone 6S and SG50 commercials remain timeless classics), StarHub now takes on the topic of Primary School Leaving Education (PSLE) results — one of the most important moments for all Singaporean students. The ad was launched last Friday — the very same day Primary 6 pupils across the country returned to their schools to collect the results of their national examinations.
But in a society that’s long been about the paper chase and the obsession with grades, Singaporean parents often forget that their children’s identities are more than just their exam results. As such, StarHub focused on a class at Huamin Primary School, where students about to receive their PSLE results received a timely reminder that they will still be loved no matter the mere digits on their certificates.
How? Watch, and weep.
