This Lunar New Year, Tiger Beer wants the whole world to know about the annual Asian festival, and their latest campaign is pulling together celebrities and stars from all around the world to shout the celebratory greetings.
Not just any simple “Gong Xi Fa Cai” greeting though. The #SayItWithTiger campaign has the likes of Liam Hemsworth (Thor’s equally handsome brother), Emily Ratajkowski (super-duper hot actress/model), Norman Reedus (The Walking Dead’s resident badass Darryl!), Diego Costa (Chelsea’s hothead striker) and more saying “Hǔ Hǔ Shēng Wēi, Hè Xīn Nián”. Hope you don’t mind the intentionally vertical videos.
Watch them all pull off saying “The bold stands tall and roars their greeting into the new year” in Mandarin on the official campaign website. Oh, you can film yourselves reciting the greeting too alongside your chosen celebrity, and get voted for it too.
