Singaporeans, in general, are a kiasu bunch living in a kiasu society craftily designed by a kiasu government — but which neighborhood across the island holds the biggest population of over-competitive individuals?
According to the results of an island-wide quiz launched by hypermarket chain Giant Singapore, the most kiasu town in the country is assuredly Tampines.
Last Tuesday, the retailer invited Singaporeans to take part in an online personality quiz that assessed the degree of kiasu-ism, with their results collated into a scoreboard showcasing the top five towns with the highest number of residents who would go the extra mile for cheap deals, offers, and discounts. In other words, kiasu.
As it turns out, Tampines held the most number of kiasu folks, with Serangoon coming in a close second and Jurong West trailing at third place. The insights were decidedly very Singaporean — Tampines residents were found to be twice as likely to gorge themselves silly at buffets, twice as likely to chope seats at a coffee shop, and very likely to accept free concert tickets just to resell them for profit.
The kiasu priorities of Jurong West residents, however, were in different categories. Three out of four residents would join a queue even before finding out what it’s for; more than half of them would befriend school teachers and principals to get their kids into those schools; and most would go to great lengths to win, such as blessing their lottery tickets at temples.
To reward Tampines residents for their kiasu-ness, Giant will host an affair that kiasu folks will highly appreciate: a free giveaway event. From 1pm to 3pm on Saturday at Giant Tampines hypermarket, they’ll be giving away free drinks from Milo, Heaven & Earth Tea, and Monster Energy, as well as Paddle Pop ice cream and pocket tissue.
More details on the Giant Super Savers Club Facebook page, you magnificent kiasu bastards.