Netizens have been reacting to Singtel’s first refresh of their logo and slogan in 16 years, which was launched Wednesday (Jan. 21).
Many are saying there needs to be the article “the” before “everyday” for the slogan, “Let’s make everyday better”, to make sense. Otherwise, it should be written “every day”.
According to Mumbrella, a Singtel spokesperson has claimed the statement was indeed intended to read “everyday” instead of “every day”, to represent their dedication towards resolving customers’ day-to-day concerns. The spokesperson did not comment on the erroneous grammar.
The slogan’s not the only line of copy netizens seem to have an issue with. The term “everyday better” is scattered across all collateral including the website, leading to consumers wondering if Singtel was intending all along to inject the campaign with Singlish slang.
Others are making fun of the logo, which they say can be linked in many ways to the Singapore telco’s reputation of bad service derived over recent years.
Singtel’s rebranding campaign was conceptualised by Ogilvy & Mather, which won the account from BBDO in 2013.
