This year, Time Magazine debuted its inaugural list of “Genius Companies“, which are described as businesses that are “inventing the future”. And in a nod to the Little Red Dot, Singapore Airlines was the only airline and Southeast Asian company named among the selection of 50.
In deciding which companies to spotlight, the publication got its global network of editors and correspondents to nominate businesses that are “driving progress now”. Each candidate was then assessed based on factors like originality, influence, success, and ambition.
Repping our shores, Singapore Airlines was described as “redefining the long haul”. Its Skytrax award for best airline this year was also mentioned, alongside its “excellent on-board service, ultra-modern fleet, and lush cabins”, making everyone from economy to first class passengers feel like they’re part of “air travel’s golden era”. This month, it’s also relaunching the world’s longest flight — a 19-hour journey across approximately 10,400 miles from Changi Airport to Newark Liberty International in New Jersey.
The national carrier featured among the likes of international bigwigs such as Apple (“making gadgets matter”), Disney (“taking entertainment into tomorrowland”), Amazon (“always disrupting”), Netflix (“binging on success”), and Spotify (“soundtrack for the world”).
The list, ranked alphabetically, also consists of a couple Asian countries, including Xiaomi (“smarter smartphones and beyond”) from China, and Nintendo (“gaming’s master of extra lives”) from Japan.