As usual the city’s main carrier Singapore Airlines (SIA) leads the pack in staying culturally relevant to the market.
For the Mid Autumn Festival this year, SIA is putting up eight delicious-sounding mooncake flavours on sale via KrisShop, at passenger lounges in Changi Airport and a festival happening at the Ngee Ann City Shopping Centre from Aug. 7.
Four of the flavours — passionfruit with rosella, pandan with five grains, orange lotus with walnuts and white lotus with black sesame — come in the SIA Selections box (four pieces for $68), while the white lotus double yolk (four pieces for $68) and white lotus mashed yolk (four pieces for $64) art part of SIA’s Heritage Favourites. Each of these boxes contain individual mooncake boxes with SIA’s signature batik print and come with a limited edition collectible SIA magnet with the SIA emblem as well as individual mooncake boxes with SIA’s signature batik print.
Customers can begin purchasing the SIA Selections and Heritage Favourites boxes in-flight for home delivery through KrisShop or online via the KrisShop website. There will also be booths selling the mooncakes at SIA’s SilverKris and KrisFlyer Gold lounges, located in Changi Airport Terminals 2 and 3.
Two additional flavours — osmanthus fragranced with crisp plum and red bean with milk paste — will be showased at Ngee Ann City Shopping Centre from Aug. 7 through Sep. 8.
