Poor, poor constipated feces. All day it sits in the prison of your bowels waiting to be released.
Or at least that’s the image illustrated in a new advertisement from Dulcolax running in newspapers and bus stops in Singapore (and making waves around the web). How kind.
If you can stomach it, look closely and you will see one of the turds keeping a tab on the days they have been trapped in the hellhole, not yet slippery enough to make their escape through the back-door.
As if that wasn’t enough, the ad’s tagline draws you in further, imploringly stating “only you can set them free.”
“Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s,” said the Shanghai-based ad agency McCannHealth.
Thanks to the ad’s ability to leave people squirming, brand awareness has purportedly risen by 21 percent, said McCann, while “purchase intention rate increased 57 percent.”
Apparently, you can polish a turd!
