If you haven’t heard of Lerine Yeo, aka ‘S-hook ah lian’, aka that Facebook Live seller who shot to viral fame over a week ago due to her hilarious sales technique in demonstrating the best ways to use a cheap black tee to full effect, well, you must be one of the five people left in Singapore who hasn’t been “hooked” by her entertaining schtick.
Everyone’s favorite salesperson of the moment is an animated, chatty 30-year-old who hawks clothes for women on her Misshopper Boutique Facebook page, which she started only earlier this year and now has over 47k likes. It’s all thanks to said three-and-a-half minute clip, where she convinced most of the population in Singapore that a $9 “designer top” with holes in it can be made extremely useful with S-hooks to hang everything from umbrellas to EZ-Link cards to a packet of wanton noodles.
Check out the legendary t-shirt below.
More than two million views later, the effervescent Yeo has become the poster child for over-the-top Singlish sales pitches, even getting a spot on Mandarin radio station Love 97.2FM. There, she put her skills to the test by listing all the great attributes of the station’s bright orange umbrella, which was, shall we say, not the best-looking one around.
Still, she managed to come up with amusing ways to describe the contraption, and actually made an appearance on Saturday to sell the product to a crowd of fans who turned up at Kallang Wave Mall to show their support.
Riding the wave of popularity surrounding Yeo, the radio station also got her to challenge local celebrity Mark Lee in a competition to see who could hook the most amount of items on the now-famous tee.
We’re guessing Yeo really impressed Lee during her guest stint on his morning show, because he ended up signing her to his artiste management company in a two-year contract, according to Shin Min Daily News. Apparently, she reminds him of a young Patricia Mok, and he praised her for her quick wit and her ability to crack jokes in English and Chinese dialects.
Not sure what she’ll get out of attaching her name to the entertainment company — she did go massively viral on her own effort, after all — but hey, her newfound celebrity earned her a way to make a living just by being herself, so more power to her.
This probably won’t be the last we’ll see of Yeo, although if you’re keen to follow her Facebook page for updates, make sure you find the right one, as there have been copycats popping up in the wake of her video going viral (a police report has been lodged).
