NTUC FairPrice ups its marketing game with Wordle fun

NTUC FairPrice’s Wordle of the day. Image: NTUC FairPrice/Facebook
NTUC FairPrice’s Wordle of the day. Image: NTUC FairPrice/Facebook

A supermarket has gotten in on the word nerd game that’s swept the internet to promote deals on its groceries.

NTUC FairPrice today created and solved its own version of Wordle, the daily online word puzzle where users get six tries to guess a five-letter word. 

In just five tries, the supermarket landed on “Shiok,” singlish for great. Its previous guesses — “great,” “deals,” “solid,” “price” – boast of grocery bargains.

“214 5/6 #Wordle #TomorrowPlayAgain,” its caption read, with 214 referring to the 214th puzzle of the game so far. 

Wordle is a free browser game created by Josh Wardle, a software engineer in Brooklyn who created the game for his word game-loving partner and released it publicly in October. It went viral shortly after and now has millions of daily players. 

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