Now there are guidelines on how to use Lee Kuan Yew’s name and image

There are ground rules for almost everything in Singapore. So it was only a matter of time before the government issued commands — okay, guidelines — concerning the legacy of founding Prime Minister Lee Kuan Yew.

Yesterday, the Ministry of Culture, Community and Youth laid out what it considered “appropriate use” of the name and image of the late Mr Lee, said Channel NewsAsia

“Since the passing of our founding Prime Minister Lee Kuan Yew, individuals and organisations have come forward to commemorate him in different ways,” announced MCCY.

And so these general guidelines must be followed: The name, image or likeness of Mr Lee should be “accorded dignity and respect”; they may be used “for purposes of identifying with the nation”; and they should not be used for “commercial exploitation” or “official endorsement of products or services”. 

MCCY was unclear on what would happen if anyone refused to conform, but one thing’s for sure — it will be monitoring you.




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