Massive queues outside Orchard Road Apple store as iPhone X launches today

Photo: @r_kami / Twitter
Photo: @r_kami / Twitter

The day for Apple to release their latest and greatest iPhone yet is here, and they’ve got a massive queue to prove just how effective their marketing hype was. Hundred of Apple fanboys and fangirls huddled outside their temple along Orchard Road since Thursday, awaiting the launch of the iPhone X today.

With this launch event being the first major one faced by Apple store employees in Singapore, crowd control was reportedly mediocre, with staff struggling to get people organized. Witnesses speaking to The Straits Times noted that the management wasn’t able to control over-enthusiastic patrons who pushed, shouted and yelled their way into the line. Channel NewsAsia also reported that staff members were heard telling queuers not to push, and give each other some breathing space. Jeez.

In the wild, reviews for the premium (and honestly overpriced) iPhone X have already been released, and though it has been getting acclaim for some of its new features (cameras, display), there were issues abound regarding its Face ID recognition and that pesky little notch at the top of the screen.


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