Marmite has been one of the most polarising food products in the world — so much so that its marketing slogan in Britain is “Love it or Hate it”.
Marmite Singapore, however, had a different take to marketing the intense, sticky food paste to locals here who much prefer kaya or Nutella on their morning toast. In a rather ingenious post using Facebook’s Carousel ad, they went for the tradition angle, literally passing down Marmite across different generations — and also across the carousel.
That’s pretty smart. Folks just need to get past its pungent, battery-acid taste to enjoy it. Or if you already appreciate the acquired taste, then it’s like an elixir of the gods and you don’t need no fancy ad to convince you.
