Influencer gets burned for badly executed promotional post for a watch brand

Photo: Instagram
Photo: Instagram

Usually, we’d be tasked (and we’ve absolutely revelled in carrying out the duty) with taking down basic influencers and their bullshit industry that’s somehow thriving in Singapore, but it looks like we don’t even need to say anything for this one.

Facebook user Jack Teo did the noble job of taking a social media influencer down a notch with a critical assessment that, admittedly, she kind of deserves. As part of a promo about leather straps for watch brand Daniel Wellington, the influencer — in her infinite wisdom — posted a picture of herself at an exhibition for the Children’s Biennale in the National Gallery Singapore. Basically, she used an art exhibition to shill for some watch — one that can barely be seen in the picture.

Verily, people agreed.

Following widespread ridicule, the influencer did what influencers do and took down the post that went viral for the wrong reasons. But, according to Teo, two other similar pictures remain on the influencer’s Instagram feed.

What influencers rarely do, however, is use their clout to help plug important causes. Teo took advantage of his viral post to spread the word about his friend’s grandfather who went missing around the Bukit Timah area:

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CITY: SINGAPORECATEGORY: NEWSSUB-CATEGORIES: VIRAL

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