Once upon a time, we had an abundance of food delivery options. But then Uber Eats exited, and now, Honestbee will halt its food delivery service in Singapore on May 20. About 400 delivery staff, including many part-timers, will be affected by this decision, which the company said was “made to optimize the business structure, and to drive better focus and alignment with Honestbee’s current strategic priorities.”
Its laundry service will be suspended on the same day as well. But it’s unclear whether the newly launched food takeaway service will also cease operations. However, it’s still business as usual at the grocery delivery service and automated supermarket, Habitat by Honestbee.
The company’s statement today said the firm’s headcount in Singapore will be unaffected.
This marks the firm’s latest move since co-founder Joel Sng stepped down as CEO this month, and comes after its announcement last month that it would suspend some of its overseas operations and slash about 10 percent of its global headcount. Honestbee said it would stop its services in Hong Kong and Indonesia, and its food arm in Thailand, as well as temporarily cease operations in Japan and the Philippines.
Brian Koo, who replaced Sng, said he would work with the executive team to review the business and “align [its] strategic interests across [its] various geographies and verticals.”
[Editor’s note: A previous version of this article reflected a halt in the grocery delivery service. We have since updated it to reflect the halt in the food delivery service instead. We apologize for the error.]
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