Fare thee well, Uber Eats. GrabFood — or at least its beta version — has launched islandwide today, offering a new option for on-demand food delivery services here.
Currently, the service has thousands of merchant-partners at launch, with the likes of A Poke Theory, Hock Lam Beef Noodles, McDonald’s, Wing Zone and Yum Cha. Basically, the vendors you already know and love from UberEats have been transplanted to Grab’s own service.
Things to know about GrabFood right now: there’s no minimum order requirement and orders can be scheduled up to five days in advance. Oh, and of course, there’s the inclusion of Grab’s loyalty points system — every GrabFood order comes with GrabRewards points with a conversion rate of every S$1 spent earning 5 GrabRewards Points. Better get used to GrabRewards, because the company has been winding down on tossing out discount codes to focus more on their loyalty program.
According to Grab, their food delivery service will be launched in five other Southeast Asian countries — Indonesia, Thailand, Vietnam, Malaysia, and the Philippines — “within this quarter”.
“A seamless experience”
Presumably armed with the knowledge of its upcoming competitor Go-Jek and the Indonesian ride-hailing giant’s armada of extracurricular lifestyle services, Grab unveiled in a press conference this morning their plan to be indispensable to customers here and in the region.
The big push, of course, involves their mobile payment solution GrabPay, the e-payment service that the company claims to be “one of the most used mobile wallets for consumers today”.
Considering the dozens of competing cashless payment solutions currently in the market right now, it’s hard to envision how the Grab app will play a major part in daily lives. So they released a video to show how they’re building an interconnected ecosystem of seamless consumer services.
“From the moment you wake up, you can plan and book your entire journey across different transport modes in one tap, shop and receive discounts on-the-go, and have your favourite foods and shopping delivered right to your doorstep — all enabled by one mobile wallet, within one everyday app,” said Grab Singapore head Lim Kell Jay.
“This is the future we are building towards and we look forward to working with industry players and governments to innovate and realize this vision together”.
