The conflicting fonts, overused emojis and saccharin sayings evoked the daily tidings circulated by boomers in chat apps.
But a slew of graphic greetings were in fact from Singapore’s environmental minders, who came up with a hilarious way to coax citizens to do better yesterday struck with a genuinely funny campaign reminding people to save water, electricity, and support local businesses.
“I laughed and chuckled like a crazy person. This really made my day,” FireArcanine wrote.
“[O]mg i cackled at the dining table PLS this is brilliant,” Grillbz wrote.
The satirical PSAs from the Ministry of Sustainability and the Environment mimic those typically spammed by seniors group chats, which include positive messages to start off the day superimposed over colorful, high saturated backgrounds. The Ministry’s five graphics wished a good morning in English, Malay, and Mandarin and urged citizens to “Be joyful always,” “Support local produce,” “Turn off your lights when not in use,” and “Say yes to waste less…cherish what you have.”
Many users, including those from the ministry, were inspired to join in by leaving comments with all the hallmarks of boomer fashion, including bad spelling, abbreviations, emojis, unnecessary punctuation, and extra spaces.
“早安 selamat pagi.. gd morning take care always 😇🙏 send to your family and friends.. gd things must share 🥰💖 rmb to be grateful and save our earth daily ❤️🧡💛💚💙💜🌏🌱,” the ministry wrote yesterday.
Dean Jaey wrote: “Dears,,,,, thx 4 d sharings n the rememberings abt the important of dis savings d earth dears. I will faster ask my dotter how 2 faster safe all d picture on my samsun glexy fone so that i can share 2 my RC and the joomba exersai gang. Goat bless u dears 🙏😇🙏😇🙏😇🙏😇.”
Ridzwan Haron wrote: “[H]a ha ha. . . , thx for nice greetings n reminder . . . god blast u all.”
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