After days of swirling anger and hilarity regarding a poorly executed promo video by social media marketing agency Faves Asia, the company has finally issued a response after enduring round after round of ridicule.
Some context first. Faves Asia is a platform that aims to build an influencer (such a silly term) community by way of voting for each others profiles on their site. The video they put up envisioned a major lifestyle upgrade for rando normies after signing up for an account on Faves Asia — a life of an influencer filled with Maserati-driving boyfriends, legions of followers, pre-sliced burgers and badly edited audio.
We’ve already said our piece about the influencer industry and the hilarious premise of the video. But in case you haven’t seen the clip, someone re-uploaded it on Vidme. Behold:
In a lengthy post, Faves Asia defended their content and blamed others (er… us?) for taking “exaggerated content as something serious”.
“It was never our intention for the video to paint an inaccurate representation of the industry,” they wrote.
“While we admit the team did attempt to exaggerate the storyline to make it more humorous, we would like to take this opportunity to apologise for any unintended misrepresentation.”
Okay then. But then the company goes one step further to defend the influencer industry — by basically saying that for those without talent in showbiz and entertainment, the next best way to become famous is by Instagram. And that their role is to help people “grow and shine” on the platform.
“Here’s something that we would like to take this chance to stand up for as well.
Micro-Influencers are not wannabes, they’re sincere people who wants to grow.
Acting and singing are two huge dreams that’s out of reach for many people.
Gaining popularity on Instagram is something within reach, a smaller success that we can work hard towards.
We should not put down the hopes of our friends who wants to grow and shine on instagram.
FavesAsia provides the platform for instagrammers who wish to gain such opportunities.”
Read the whole statement here:
We still want to know more about Faves Asia’s side of the story though, so we’ve reached out to its founder Sky Lim for comments.
