Filipino-French celebrity Erwan Heussaff is the new face of Singapore Tourism Board’s (STB) Phillipine campaign, themed “Singapore: See where the world is heading”.
The food blogger, editor and restaurateur affably nicknamed “the fat kid inside”, is chosen because of his huge following on social media.
Heussaff will go by the moniker “the Curious Traveller” for the new campaign, where his his social media followers can engage him and hand out challenges, like cooking laksa better than a hawker, during his travels in Singapore.
Photo: Erwan Heussaff Facebook page
